"Stop shopping ... or the planet will go pop"

...Porritt, chairman of the government's Sustainable Development Commission, has concluded that consumerism is central to the threat facing the planet, cannibalising its natural resources and producing the carbon dioxide emissions which result in climate change.

In a film for Channel Five, he points out that Britons throw away their own body weight in rubbish every seven weeks, with 100 million tonnes of waste pouring into the country's 12,000 landfill sites every year. If all six billion people in the world were to consume at the same level, we would need two new Earths to supply all the energy, soil, water and raw materials required.

'I think capitalism is patently unable to go on growing the size of the consumer economy for any more people in the world today because levels of consumption are already undermining life support systems on which we depend - so if we do it for any more people, the planet will go pop,' Porritt told The Observer. 'So in a way we don't have a choice about this: we've got to rethink the basic premise behind capitalism to make it deliver the goods. In the long run, when you really look at what happens on a planet with nine billion people and really serious constraints on the amount of carbon dioxide and other greenhouse gases that we can emit, it's almost inevitable we will learn to have more elegant, satisfying lives, consuming less. I can't see any way out of that in the long run.'

Porritt, co-founder of Forum For The Future, Britain's leading sustainable development charity, believes that consumerism has taken over our lives almost unnoticed. 'Shopping has become a recreational activity,' he continued. 'There's a lot of evidence that people really do see shopping now as an amenity pastime. We're well beyond the time where shopping was just a way of transacting what you needed in life. It's now all about identity and status and recreation and companionship, even about meaning in people's lives. There's always been a "keeping up with the Joneses" type thing, but it's now almost universalised and there is a sense of buying to be more like something or to get the image of somebody, particularly with clothes or branded goods, where there's very much that sense of, "If I buy something with this name on it, maybe a little bit of the magic of that name will rub off on me and I'll be a better person", whereas we all know you're exactly the same person just waiting to go out and make your next branded purchase.'...