"Will Big Business Save the Earth?"

Large corporations have the capacity to do great harm and the power to help in large ways. One thing about coca-cola is that it is totally useless and the drink is harmful for many people due the quantity they drink. The advertising that encourages consumption is a large part of the problem - healthwise and planetwise.

Walmart - as the purveyor of cheap junk is also a problem - and there are many other problems associated with the company - such as labor practices. But it is interesting to hear Diamond's take on the subject of business and the environment - and see it in the New York Times.

By Jared Diamond / the New York Times:

THERE is a widespread view, particularly among environmentalists and liberals, that big businesses are environmentally destructive, greedy, evil and driven by short-term profits. I know — because I used to share that view.

But today I have more nuanced feelings. Over the years I’ve joined the boards of two environmental groups, the World Wildlife Fund and Conservation International, serving alongside many business executives... I’ve discovered that while some businesses are indeed as destructive as many suspect, others are among the world’s strongest positive forces for environmental sustainability.

The embrace of environmental concerns by chief executives has accelerated recently for several reasons. Lower consumption of environmental resources saves money in the short run. Maintaining sustainable resource levels and not polluting saves money in the long run. And a clean image — one attained by, say, avoiding oil spills and other environmental disasters — reduces criticism from employees, consumers and government.

What’s my evidence for this? Here are a few examples involving three corporations — Wal-Mart, Coca-Cola and Chevron — that many critics of business love to hate, in my opinion, unjustly.

Let’s start with Wal-Mart. Obviously, a business can save money by finding ways to spend less while maintaining sales. This is what Wal-Mart did with fuel costs, which the company reduced by $26 million per year simply by changing the way it managed its enormous truck fleet. Instead of running a truck’s engine all night to heat or cool the cab during mandatory 10-hour rest stops, the company installed small auxiliary power units to do the job. In addition to lowering fuel costs, the move eliminated the carbon dioxide emissions equivalent to taking 18,300 passenger vehicles off the road.

Wal-Mart is also working to double the fuel efficiency of its truck fleet by 2015, thereby saving more than $200 million a year at the pump. Among the efficient prototypes now being tested are trucks that burn biofuels generated from waste grease at Wal-Mart’s delis. Similarly, as the country’s biggest private user of electricity, Wal-Mart is saving money by decreasing store energy use....

Coca-Cola’s problems are different from Wal-Mart’s in that they are largely long-term. The key ingredient in Coke products is water. The company produces its beverages in about 200 countries through local franchises, all of which require a reliable local supply of clean fresh water.

But water supplies are under severe pressure around the world, with most already allocated for human use. The little remaining unallocated fresh water is in remote areas unsuitable for beverage factories, like Arctic Russia and northwestern Australia.

Coca-Cola can’t meet its water needs just by desalinizing seawater, because that requires energy, which is also increasingly expensive. Global climate change is making water scarcer, especially in the densely populated temperate-zone countries, like the United States, that are Coca-Cola’s main customers. Most competing water use around the world is for agriculture, which presents sustainability problems of its own.

Hence Coca-Cola’s survival compels it to be deeply concerned with problems of water scarcity, energy, climate change and agriculture....

The third company is Chevron. Not even in any national park have I seen such rigorous environmental protection as I encountered in five visits to new Chevron-managed oil fields in Papua New Guinea. (Chevron has since sold its stake in these properties to a New Guinea-based oil company.) When I asked how a publicly traded company could justify to its shareholders its expenditures on the environment, Chevron employees and executives gave me at least five reasons.

First, oil spills can be horribly expensive: it is far cheaper to prevent them than to clean them up. Second, clean practices reduce the risk that New Guinean landowners become angry, sue for damages and close the fields. (The company has been sued for problems in Ecuador that Chevron inherited when it merged with Texaco in 2001.) Next, environmental standards are becoming stricter around the world, so building clean facilities now minimizes having to do expensive retrofitting later.

Also, clean operations in one country give a company an advantage in bidding on leases in other countries. Finally, environmental practices of which employees are proud improve morale, help with recruitment and increase the length of time employees are likely to remain at the company.

In view of all those advantages that businesses gain from environmentally sustainable policies, why do such policies face resistance from some businesses and many politicians? The objections often take the form of one-liners.

• We have to balance the environment against the economy. The assumption underlying this statement is that measures promoting environmental sustainability inevitably yield a net economic cost rather than a profit. This line of thinking turns the truth upside down. Economic reasons furnish the strongest motives for sustainability, because in the long run (and often in the short run as well) it is much more expensive and difficult to try to fix problems, environmental or otherwise, than to avoid them at the outset.

• Technology will solve our problems. Yes, technology can contribute to solving problems. But major technological advances require years to develop and put in place, and regularly turn out to have unanticipated side effects — consider the destruction of the atmosphere’s ozone layer by the nontoxic, nonflammable chlorofluorocarbons initially hailed for replacing poisonous refrigerant gases.

• World population growth is leveling off and won’t be the problem that we used to fear. It’s true that the rate of world population growth has been decreasing. However, the real problem isn’t people themselves, but the resources that people consume and the waste that they produce. Per-person average consumption rates and waste production rates, now 32 times higher in rich countries than in poor ones, are rising steeply around the world, as developing countries emulate industrialized nations’ lifestyles.

• It’s futile to preach to us Americans about lowering our standard of living: we will never sacrifice just so other people can raise their standard of living. This conflates consumption rates with standards of living: they are only loosely correlated, because so much of our consumption is wasteful and doesn’t contribute to our quality of life. Once basic needs are met, increasing consumption often doesn’t increase happiness.

Replacing a car that gets 15 miles per gallon with a more efficient model wouldn’t lower one’s standard of living, but would help improve all of our lives by reducing the political and military consequences of our dependence on imported oil. Western Europeans have lower per-capita consumption rates than Americans, but enjoy a higher standard of living as measured by access to medical care, financial security after retirement, infant mortality, life expectancy, literacy and public transport.

NOT surprisingly, the problem of climate change has attracted its own particular crop of objections.

• Even experts disagree about the reality of climate change. That was true 30 years ago, and some experts still disagreed a decade ago. Today, virtually every climatologist agrees that average global temperatures, warming rates and atmospheric carbon dioxide levels are higher than at any time in the earth’s recent past, and that the main cause is greenhouse gas emissions by humans. Instead, the questions still being debated concern whether average global temperatures will increase by 13 degrees or “only” by 4 degrees Fahrenheit by 2050, and whether humans account for 90 percent or “only” 85 percent of the global warming trend.

• The magnitude and cause of global climate change are uncertain. We shouldn’t adopt expensive countermeasures until we have certainty. In other spheres of life — picking a spouse, educating our children, buying life insurance and stocks, avoiding cancer and so on — we admit that certainty is unattainable, and that we must decide as best we can on the basis of available evidence. Why should the impossible quest for certainty paralyze us solely about acting on climate change? As Mr. Holdren, the White House adviser, expressed it, not acting on climate change would be like being “in a car with bad brakes driving toward a cliff in the fog.”

• Global warming will be good for us, by letting us grow crops in places formerly too cold for agriculture. The term “global warming” is a misnomer; we should instead talk about global climate change, which isn’t uniform. The global average temperature is indeed rising, but many areas are becoming drier, and frequencies of droughts, floods and other extreme weather events are increasing. Some areas will be winners, while others will be losers. Most of us will be losers, because the temperate zones where most people live are becoming drier.

•It’s useless for the United States to act on climate change, when we don’t know what China will do. Actually, China will arrive at this week’s Copenhagen climate change negotiations with a whole package of measures to reduce its “carbon intensity.”

...My friends in the business world keep telling me that Washington can help on two fronts: by investing in green research, offering tax incentives and passing cap-and-trade legislation; and by setting and enforcing tough standards to ensure that companies with cheap, dirty standards don’t have a competitive advantage over those businesses protecting the environment. As for the rest of us, we should get over the misimpression that American business cares only about immediate profits, and we should reward companies that work to keep the planet healthy.