Clayton 'i-house' - "Green" Manufactured Home

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KNOXVILLE, Tenn. (AP) – From its bamboo floors to its rooftop deck, Clayton Homes' new industrial-chic "i-house" is about as far removed from a mobile home as an iPod from a record player.

Architects at the country's largest manufactured home company embraced the basic rectangular form of what began as housing on wheels and gave it a postmodern turn with a distinctive v-shaped roofline, energy efficiency and luxury appointments.

Stylistically, the "i-house" might be more at home in the pages of a cutting-edge architectural magazine like Dwell — an inspirational source — than among the Cape Cods and ranchers in the suburbs.

The layout of the long main "core" house and a separate box-shaped guestroom-office "flex room" resemble the letter "i" and its dot. Yet Clayton CEO and President Kevin Clayton said "i-house" stands for more than its footprint.

With a nod to the iPod and iPhone, Clayton said, "We love what it represents. We are fans of Apple and all that they have done. But the 'I' stands for innovation, inspiration, intelligence and integration."

Clayton's "i-house" was conceived as a moderately priced "plug and play" dwelling for environmentally conscious homebuyers. It went on sale nationwide Saturday with its presentation at the annual shareholders' meeting of investor Warren Buffett's Berkshire-Hathaway Inc. in Omaha, Neb.

"This innovative 'green' home, featuring solar panels and numerous other energy-saving products, is truly a home of the future," Buffett wrote his shareholders. "Estimated costs for electricity and heating total only about $1 per day when the home is sited in an area like Omaha."

Maryville, Tenn.-based Clayton Homes, acquired by Berkshire-Hathaway in a $1.7 billion buyout in 2003, delivered 27,499 mobile or manufactured homes last year, a third of the industry total. Kevin Clayton thinks the "i-house" very quickly could represent more than 10 percent of its business.

"I think in 12 to 18 months it is possible," he told The Associated Press. "That is a lofty goal, but it is very possible. Retailers are saying they want the home on their lots tomorrow. I know the demand is there. How fast we capture it is really just determined by how affordable we can make it."

Clayton Homes plans to price the "i-house" at $100 to $130 a square foot, depending on amenities and add-ons, such as additional bedrooms. A stick-built house with similar features could range from $200 to $300 a square foot to start, said Chris Nicely, Clayton marketing vice president.

The key cost difference is from the savings Clayton achieves by building homes in volume in green standardized factories with very little waste. Clayton has four plants in Oregon, Tennessee, California and New Mexico geared up for "i-house" production.
A 1,000-square-foot prototype unveiled at a Clayton show in Knoxville a few months ago was priced at around $140,000. It came furnished, with a master bedroom, full bath, open kitchen and living room with Ikea cabinetry, two ground-level deck areas and a separate "flex room" with a second full bath and a second-story deck covered by a sail-like canopy.

"It does not look like your typical manufactured home," said Thayer Long with the Manufactured Housing Institute, a Washington-based group representing 370 manufactured and modular home-building companies.

And shattering those mobile home stereotypes is a good thing, he said. "I think the 'i-house' is just more proof that the industry is capable of delivering homes that are highly customizable at an affordable price."

The "i-house's" metal v-shaped roof — inspired by a gas-station awning — combines design with function. The roof provides a rain water catchment system for recycling, supports flush-mounted solar panels and vaults interior ceilings at each end to 10 1/2 feet for an added feeling of openness.

The Energy Star-rated design features heavy insulation, six-inch thick exterior walls, cement board and corrugated metal siding, energy efficient appliances, a tankless water heater, dual-flush toilets and lots of "low-e" glazed windows.
The company said the prototype at roughly 52,000 pounds may be the heaviest home it's ever built.

The final product will come in different exterior colors and will allow buyers to design online, adding another bedroom to the core house, a second bedroom to the flex room or rearranging the footprint to resemble an "L" instead of an "I."

"We thought of this a little like a kit of parts, where you have all these parts that can go together in different ways," said Andy Hutsell, one of the architects...

"The New Trophy Home, Small and Ecological"

From the New York Times

For the high-profile crowd that turned out to celebrate a new home in Venice, Calif., the attraction wasn’t just the company and the architectural detail. The house boasted the builders’ equivalent of a three-star Michelin rating: a LEED platinum certificate.

The actors John Cusack and Pierce Brosnan, with his wife, Keely Shaye Smith, a journalist, came last fall to see a house that the builders promised would “emit no harmful gases into the atmosphere,” “produce its own energy” and incorporate recycled materials, from concrete to countertops.

Behind the scenes were Tom Schey, a homebuilder in Santa Monica, and his business partner, Kelly Meyer, an environmentalist whose husband, Ron, is the president of Universal Studios. Ms. Meyer said their goal was to show that something energy-conscious “doesn’t have to look as if you got it off the bottom shelf of a health-food store.”

“It doesn’t have to smell like hemp,” she said.

That was probably a good thing. The four-bedroom house was for sale, with a $2.8 million asking price.

Its rating was built into that price. LEED — an acronym for Leadership in Energy and Environmental Design, is the hot designer label, and platinum is the badge of honor — the top classification given by the U.S. Green Building Council. “There’s kind of a green pride, like driving a Prius,” said Brenden McEneaney, a green building adviser to the city of Santa Monica, adding, “It’s spreading all over the place.”

Devised eight years ago for the commercial arena, the ratings now cover many things, including schools and retail interiors. But homes are the new frontier.

While other ratings are widely recognized, like the federal Energy Star for appliances, the LEED brand stands apart because of its four-level rankings — certified, silver, gold and platinum — and third-party verification. So far this year, 10,250 new home projects have registered for the council’s consideration, compared with 3,100 in 2006, the first year of the pilot home-rating system. Custom-built homes dominate the first batch of certified dwellings. Today, dinner-party bragging rights are likely to include: “Let me tell you about my tankless hot water heater.” Or “what’s the R value of your insulation?”

But if a platinum ranking is a Prada label for some, for others, it is a prickly hair shirt. Try asking buyers used to conspicuous consumption (a 12,000-square-foot house) to embrace conspicuous nonconsumption (say, 2,400 square feet for a small family). Or to earn points by recycling and weighing all their construction debris (be warned: a bathroom scale probably won’t cut it). The imperatives of comfort and eco-friendliness are not always in sync...

And “LEED-accredited professional” is a new occupational status.

Worries about climate change and rising energy costs are part of the equation: roughly 21 percent of heat-trapping carbon dioxide emissions come from homes; nearly 40 percent come from residential and commercial structures combined. As energy prices rise, the long-range economic value and short-range social cachet of green building are converging...

One requirement for getting a home certified is hiring an on-site inspector approved by the council to test the new systems and help fill out the huge amount of paperwork, which is reviewed by the nonprofit council. The organization charges from $400 for a home to $22,500 for the largest buildings to register and certify costs.

Joel McKellar, a researcher with LS3P Associates, an architecture firm in Charleston, S.C., said that to earn credit for adequate natural light, “you have to calculate the area of the room, the area of the windows, how much visible transmittance of light there is.”

Michael Lehrer, who designed the platinum-rated Water + Life Museum complex in Hemet, outside Los Angeles, said, “They have mundane things in there that are pretty nonsensical and others things that are pretty profound.” He added, “At a time when everybody and their sister and brother are saying ‘We are green,’ it’s very important that these things be vetted in a credible way.”

To cope with the growing appetite for accreditation, the council this spring asked other agencies to help make LEED certifications. A new code, which addresses some of the criticisms, is at www.usgbc.org/DisplayPage.aspx?CMSPageID=1849...

Frances Anderton, a KCRW radio host and Los Angeles editor of Dwell magazine, longs for the day when LEED recognition is irrelevant. “Architects should be offering a green building service,” Ms. Anderton said, “without needing a badge of pride.”